The battle for the living room is on, with tech giants
Apple, Google, and Microsoft, and social kings Facebook and Twitter all
jockeying for your attention on the TV screen. But the war for the first-screen
(Xbox, Apple TV) and second-screen experiences (on your smartphone or tablet)
is only beginning in earnest, with upstarts such as GetGlue and Shazam entering
the space everyday. Could Pinterest soon be throwing its hat in the ring too?
Austin Carr at Fast Company has learned that the
interest-sharing and soon-to-be e-commerce platform, which enables users to
"pin" and share photo-tagged items online, has recently met with
various TV networks. So far we've been able to confirm that MTV, VH1, and Bravo
are in the mix, though more are likely involved. While it's too early to say
what such meetings could yield, they serve as a sign of the two-year-old
startup's increasing interest in brands and media. But what would Pinterest TV
look like, should such a thing exist?
"We met with Pinterest, and they were asking us where
we thought the connection between Pinterest and TV could be," says Lisa
Hsia, Bravo’s EVP of digital. "It was interesting. I was like, 'Wow, I
never really thought of Pinterest [with TV].' I was just happy to get a meeting
with Pinterest."
Of course, before getting too excited about the potential
for such a partnership, it's important to note that it's not uncommon for a
startup, especially one that's growing at as fast a clip as Pinterest, to take
all kinds of meetings, as a spokesperson for Pinterest was quick to point out.
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