The Boston Herald is reporting a beloved Boston-area
independent alternative radio station is getting new life online several times
over in partnership with traditional print media, and experts say it could be a
model for other stations that can no longer be found on a radio dial.
The station was known as WFNX until its frequency was sold
to media giant Clear Channel earlier this year. The Boston Globe snapped up
most of its popular, live local disc jockeys and created RadioBDC, which for
the past several weeks has been streaming similar programming from Boston.com,
the Globe’s current events and entertainment news site.
Lisa Desisto, general manager of Boston.com and chief
advertising officer for the Globe, owned by The New York Times [NYT] Co., said
she’s been taking calls from other newspapers asking how and why she launched
RadioBDC, which takes its name from the initials of Boston.com. But she said
the station would be hard to duplicate elsewhere for the reason Berman
articulated: the DJs.
Phoenix Media/Communications Group’s MCC Broadcasting Inc.
let most of the WFNX staff go when it sold its 101.7 broadcast license to Clear
Channel’s Capstar Radio Operating Company this summer for $14.5 million. People
tuning in now hear a hits station called The Harbor.
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