Between 25% and 50% of new American cars already give buyers
the option of having a digitally connected dashboard — and that number is expected
to top 80% by 2014, according to panelists speaking at the Radio Show
conference here on Friday.
According to a story by Carol Marie Cropper at netnewscheck.com,
Ford cars have already reached that percentage, according to Scott Burnell, a
mobile business development analyst with Ford Motor Co. About 80% of Ford cars
are designed to allow the dashboard to synch with a user’s smart phone so the
driver can use voice activation or touch screen icons to call up Pandora and
similar streaming music services or a local FM station, he said.
Other auto manufacturers have jumped aboard the digital
bandwagon, providing cars — especially high-end vehicles and those marketed to
young adults — that let drivers easily access their beloved apps on the road,
said John Rosso, president of market development at Triton Digital.
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