Matt Lauer will reportedly be asked to take a pay cut if the "Today" show ratings don't improve. A source told RadarOnline.com, "Matt
Lauer will be asked to take a significant cut in his $25 million salary if Today doesn't win the key November sweeps."
The insider continued, "The May and November sweeps
dictate how much the networks can charge for advertising and they are extremely
important to the bottom line. The Today show had always been a cash cow for
NBC, generating hundreds of millions of dollars of revenue. Comcast, which now
owns NBC Universal, is going through the budgets of each show and right now,
they are focusing on the news division. Matt's salary is the biggest part of
the Today show's budget and with Good Morning America now routinely beating
them, it's just hard to justify that salary."
Despite the plan -- executives can't force Matt to slash his
paycheck. The source explained, "Matt is under contract so it will have to
be a voluntary decision, but the argument will be made that if he doesn't agree
to lose some of his salary then people's jobs will have to be cut. Bottom line
is money will have to be saved somewhere and he will be asked to do the 'right
thing' by his staff."
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