Trends in News Consumption: 1991-2012
The transformation of the nation’s news landscape has
already taken a heavy toll on print news sources, particularly print
newspapers. But there are now signs that television news – which so far has
held onto its audience through the rise of the internet – also is increasingly
vulnerable, as it may be losing its hold on the next generation of news
consumers.
Online and digital news consumption, meanwhile, continues to
increase, with many more people now getting news on cell phones, tablets or
other mobile platforms. And perhaps the most dramatic change in the news
environment has been the rise of social networking sites. The percentage of
Americans saying they saw news or news headlines on a social networking site
yesterday has doubled – from 9% to 19% – since 2010. Among adults younger than
age 30, as many saw news on a social networking site the previous day (33%) as
saw any television news (34%), with just 13% having read a newspaper either in
print or digital form.
These are among the principal findings of the Pew Research
Center
The proportion of Americans who read news on a printed page
– in newspapers and magazines – continues to decline, even as online readership
has offset some of these losses. Just 23% say they read a print newspaper
yesterday, down only slightly since 2010 (26%), but off by about half since
2000 (47%).
The decline of print on paper spans beyond just newspapers.
The proportion reading a magazine in print yesterday has declined over the same
period (26% in 2000, 18% today). And as email, text messaging and social
networking become dominant forms of communication, the percentage saying they
wrote or received a personal letter the previous day also has fallen, from 20%
in 2006 to 12% currently. There has been no decrease in recent years in the
percentage reading a book on a typical day, but a growing share is now reading
through an electronic or audio device.
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