Monday, September 21, 2015
WXPN Launching 'The Greatest Year In Music' On Slacker
Slacker Radio’s “Greatest Year in Music” station will feature 7-song segments devoted to music from individual years based on WXPN’s current “Greatest Year in Music” on-air and online campaign.
These will be introduced by XPN DJs and enlivened by audio of news actualities from that year, with a new segment added each weekday throughout the month. XPN hosts will promote the campaign on-air, adding more highlights and context to sets of music from individual years, and directing listeners to various XPN sites for expanded “Greatest Year in Music” experiences. XPN social media followers will also find links to Slacker’s many enhanced, year-specific segments. WXPN has recently been noting the year of release for much of the music it plays, and asking listeners to weigh in on what they think is “the greatest year in music.”
A dedicated page at its website provides extensive music examples, commentary and information about specific years, albums, artists and more.
“We are enormous fans of WXPN and their take on radio — hand-crafted, intelligent and with a distinctive editorial voice,” said Jack Isquith, SVP, Content and Programming at Slacker Radio. “Slacker is thrilled that WXPN recognized our cutting edge technology platform and our highly engaged digital audience, to amplify The Greatest Year In Music.” Slacker Radio will provide home page placement for the “Greatest Year in Music” station, along with Featured Music and Slacker Spotlight sections across its web and mobile sites, and through its newsletter, social media channels, targeted advertising, and more.
Posted 3:13:00 AM