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Friday, April 26, 2024
👉BackBeat Media and Blubrry are working together for premium host-read ads. Blubrry will offer its users access to premium, personalized advertising opportunities through the BackBeat Media network.
👉TWiT is to close its studios in Petaluma in the next six months, Leo Laporte said in Macbreak Weekly. “Every little bit counts,” he said, referencing the environmental benefits. ”Our 15 employees won’t be driving all the way to Petaluma anymore. They will be staying home.” TWiT made staff layoffs late last year.
👉The New York Times looks at “the crisis at NPR”. The growth of NPR’s podcast business is cited as a source of tension with member stations.Boston’s NPR station WBUR is to reduce its staffing levels by 30, the station’s CEO announced.
👉Podchaser has launched a new section of the site called Podcast Charts & Rankings, which shows the Apple and Spotify podcast charts from across the world.
👉In The Dark London and Transmission Roundhouse are looking for submissions for a listening event to be held in London in August. They’re looking for “new” - new creators and producers, or new styles from established producers. There’s a small payment, and the chance to get your audio heard by new and interesting people. Submissions close on May 17.
👉There's More To Read: HERE
👉What is the future of podcasting on YouTube? Johanna Voolich, Chief Product Officer of YouTube, is interviewed by Rene Ritchie (and her conversation is written up in the company’s blog.) She describes the company’s vision of podcasting on the platform being an “eyes optional” experience; and confirms that YouTube does not plan to publish RSS feeds. She does, though, look suspiciously as if she knows a little more than she can say, when talking about whether YouTube might augment audio-only podcasts with AI visuals of its own.
👉Acast is celebrating its tenth birthday today, with a number of video messages from podcasters, and events across the world. We’ve a few of the videos on our website. The company was recently highlighted by Podtrac as the world’s largest podcast company.
👉IAB UK has published its Digital Adspend Report for 2023. The report is behind a login wall, but Adelicious report that it says podcast advertising in the country grew 23% year-on-year to £83mn (US $103mn). Digital audio as a whole grew 12% to £176mn ($218mn).
👉Spotify has released its Q1/24 financials. The company made over €1bn gross profit (US$1.07bn) for the first time; and returned €197mn of net income.
Thursday, April 25, 2024
👉What is the future of podcasting on YouTube? Johanna Voolich, Chief Product Officer of YouTube, is interviewed by Rene Ritchie (and her conversation is written up in the company’s blog.) She describes the company’s vision of podcasting on the platform being an “eyes optional” experience; and confirms that YouTube does not plan to publish RSS feeds. She does, though, look suspiciously as if she knows a little more than she can say, when talking about whether YouTube might augment audio-only podcasts with AI visuals of its own.
👉Acast is celebrating its tenth birthday today, with a number of video messages from podcasters, and events across the world. We’ve a few of the videos on our website. The company was recently highlighted by Podtrac as the world’s largest podcast company.
👉IAB UK has published its Digital Adspend Report for 2023. The report is behind a login wall, but Adelicious report that it says podcast advertising in the country grew 23% year-on-year to £83mn (US $103mn). Digital audio as a whole grew 12% to £176mn ($218mn).
- The IAB in the US recently posted $7.2bn for “internet audio” (we don’t yet have a podcast figure), which suggests that, adjusted for population, the UK market is seven times smaller - reflecting analysis by Will Page towards the end of last year.
👉There's More To Read: HERE
Wednesday, April 24, 2024
👉Spotify has released its Q1/24 financials. The company made over €1bn gross profit (US$1.07bn) for the first time; and returned €197mn of net income.
Spotify’s profit margin for Q1 increased Y/Y from 25.2% to 27.6%. It laid off over 2,300 people last year, and raised prices in many territories.
👉86% of branded podcasts increase a brand’s affinity with their listeners, says new data from Signal Hill Insights. Branded podcasts also help with brand recall. The 2024 Branded Podcasts Benchmark Report is released today.
👉iHeartMedia has launched the Women’s Sports Audio Network, which it calls the first ever audio platform dedicated to women’s sports.
- Ad revenue grew 18% Y/Y. “Podcast advertising revenue grew faster than music, driven by significant growth in impressions sold … partially offset by softer pricing. The Spotify Audience Network saw high single digit Q/Q growth in participating publishers and shows.” The company doesn’t split out podcast revenue.
- Spotify now has 615mn monthly users (up 19%): below expectations. It grew paid subscribers by just 14%, to 239mn.
👉86% of branded podcasts increase a brand’s affinity with their listeners, says new data from Signal Hill Insights. Branded podcasts also help with brand recall. The 2024 Branded Podcasts Benchmark Report is released today.
👉iHeartMedia has launched the Women’s Sports Audio Network, which it calls the first ever audio platform dedicated to women’s sports.
There's More to Read: HERE
👉EXCLUSIVE: The Webby Awards will announce the winners of the 28th annual awards later today. Podnews can reveal that Julia Louis-Dreyfus will receive the Webby Podcast of the Year Award for Lemonada Media’s Wiser Than Me and her embrace of the internet as a platform for connecting generations through meaningful, funny and important conversations with unforgettable women. The Webby Podcast Company of the Year goes to iHeartMedia. We’ve details of 14 more awards, ahead of the release of the full list.
👉Google appears to have set a date for Google Podcasts to be switched off in countries outside the US. A support document has been updated to say “Users outside of the United States will be able to use Google Podcasts until mid-to-late June 2024”, 9to5Google has spotted.How’s YouTube being reviewed? YouTube Sucks For Podcasts, is the none-too-subtle headline from Android Police.
👉Inside Podcasting, a podcast newsletter, has not published an issue since Mar 21. We understand that a majority of the editorial staff at the company have been laid off.
👉Spotify is removing the separate login for “Spotify for Podcasters”, its podcast host. From May 14, you’ll be required to use a Spotify login, rather than your old Anchor/S4P one. The benefits are that you’ll be able to manage more than one podcast with the same login, and be able to invite teams.
👉Veritonic has inked a deal with AppsFlyer, to allow the company access to real-time data on in-app conversion actions across mobile devices.
👉EXCLUSIVE: Spotify is no longer a member of the IAB, having quietly ceased its membership in the last three months. After a press enquiry from Podnews, Spotify’s Megaphone, Chartable and the Spotify for Podcasters host formerly known as Anchor were removed from the published list of compliant companies for podcast measurement. They last underwent certification in 2020.
👉Podcast hosting company Podbean has been also removed from the list of IAB compliant companies. They were last certified in 2020. The IAB’s Compliance Certification Guide states (p12) that a company must submit for certification at least once in the past twelve months.
👉Last week, Libsyn was recertified under the IAB Podcast Measurement Guidelines v2.1. Captivate and Buzzsprout were last certified under v2.0 in 2020, but both companies are in the process of recertification.The IAB doesn’t publish the costs for undergoing podcast measurement certification; they are - Member: $12,500 (new) / $6,250 (renew); Non-Member: $17,500 (new) / $8,750 (renew).
Tuesday, April 23, 2024
👉EXCLUSIVE: The Webby Awards will announce the winners of the 28th annual awards later today. Podnews can reveal that Julia Louis-Dreyfus will receive the Webby Podcast of the Year Award for Lemonada Media’s Wiser Than Me and her embrace of the internet as a platform for connecting generations through meaningful, funny and important conversations with unforgettable women. The Webby Podcast Company of the Year goes to iHeartMedia. We’ve details of 14 more awards, ahead of the release of the full list.
👉Google appears to have set a date for Google Podcasts to be switched off in countries outside the US. A support document has been updated to say “Users outside of the United States will be able to use Google Podcasts until mid-to-late June 2024”, 9to5Google has spotted.How’s YouTube being reviewed? YouTube Sucks For Podcasts, is the none-too-subtle headline from Android Police.
👉Inside Podcasting, a podcast newsletter, has not published an issue since Mar 21. We understand that a majority of the editorial staff at the company have been laid off.
👉Spotify is removing the separate login for “Spotify for Podcasters”, its podcast host. From May 14, you’ll be required to use a Spotify login, rather than your old Anchor/S4P one. The benefits are that you’ll be able to manage more than one podcast with the same login, and be able to invite teams.
👉Veritonic has inked a deal with AppsFlyer, to allow the company access to real-time data on in-app conversion actions across mobile devices.
👉There's More to Read: HERE
Monday, April 22, 2024
👉EXCLUSIVE: Spotify is no longer a member of the IAB, having quietly ceased its membership in the last three months. After a press enquiry from Podnews, Spotify’s Megaphone, Chartable and the Spotify for Podcasters host formerly known as Anchor were removed from the published list of compliant companies for podcast measurement. They last underwent certification in 2020.
- “Spotify values our longstanding partnership with the IAB,” a Spotify spokesperson told Podnews. “For 2024, we’re taking a pause to make sure that we can participate in an active way and will reevaluate a formal membership later this year. In the meantime, Spotify remains committed to the IAB mission. We champion its efforts and remain deeply connected to the work supporting digital advertising without direct membership this year. While Megaphone, Chartable and S4P are not officially IAB certified at this time, all three platforms are compliant to the IAB v2.1 standard.”
- Spotify is the largest global digital audio advertising company, with ad-supported revenue in Q4/23 of €501mn ($533mn), compared with SiriusXM $479mn; iHeart digital audio revenue $317mn; Cumulus digital revenue $221mn; Audacy digital revenue $69.1mn; Acast $45mn. All these other companies are IAB members.
👉Podcast hosting company Podbean has been also removed from the list of IAB compliant companies. They were last certified in 2020. The IAB’s Compliance Certification Guide states (p12) that a company must submit for certification at least once in the past twelve months.
👉Last week, Libsyn was recertified under the IAB Podcast Measurement Guidelines v2.1. Captivate and Buzzsprout were last certified under v2.0 in 2020, but both companies are in the process of recertification.The IAB doesn’t publish the costs for undergoing podcast measurement certification; they are - Member: $12,500 (new) / $6,250 (renew); Non-Member: $17,500 (new) / $8,750 (renew).
There's More To Read: HERE
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