The Interactive Advertising Bureau (IAB) has released a report on Internet ad revenues, which the organization says climbed to an all-time high of $17 billion in the first half of 2012, according to Chris Crum at webpronews.com. This is, in fact, a 14% year-over-year increase (compared to the previous high of $14.9 billion in the first half of 2011).
The second quarter alone also saw a 14% year-over-year increase, hitting $8.7 billion (up from $7.7 billion during the same period last year).
“This report establishes that marketers increasingly embrace mobile and digital video, as well as the entire panoply of interactive platforms, to reach consumers in innovative and creative ways,” said IAB President and CEO Randall Rothenberg. “These half-year figures come on the heels of a study from
Harvard Business School
researchers that points to the ad-supported internet ecosystem as a critical
driver of the U.S.
economy. Clearly, the digital marketing industry is on a positive trajectory
that will propel the entire American business landscape forward.”
IAB SVP, Research, Analytics and Measurement, Sherrill Mane, added, “Solid double-digit growth in a stagnating economy is a significant accomplishment. There is evidence that CPMs are maintaining, and even increasing, further substantiating the vitality of the internet ad market.”