Latino 106.3 FM will continue to play Spanish CHR and is launching the channel change by giving away $10,000!
Alpha Media Executive VP of Programming, Scott Mahalick commented on the announcement, “Latino 106.1 has proven to be an admirable Spanish station within the Latino community that will be even more powerful with the frequency move to 106.3. Mary Lee, Nelson and the entire Salt Lake City team have put forth remarkable effort in making this move possible. I am confident and excited to continue to see great things from our Salt Lake City Alpha family and Latino 106.3!”
“The frequency move to 106.3 FM is a tremendous opportunity to provide the Latino community with a fresh, innovative product! Latino 106.3 FM is Utah’s exclusive Spanish CHR targeting Millennials and we’re excited to give away $10,000 and a Latin Grammy’s Flyaway in conjunction with the Channel Change,” says Mary Lee Robinson, Market Manager, Alpha Media Salt Lake City.
The stations power output remains at 89 Kw.