Leon Levitt, vice president at Cox Media Group and publisher of Rare, stated: “Rare Country has experienced phenomenal growth over the past six months and now under Laurissa’s leadership, we expect that growth to accelerate. Her energy, strong industry relationships and deep understanding of the business make Laurissa the perfect person to lead what has become the fastest-growing, country music website today.”
Rare Country already has an impressive audience. Its content is shared with 14 million people on Facebook every month, driving 5 million site visits and 7 million page views. Key to the site’s distribution model is its ability to share its content with Rare.us both on its website and via social media, exponentially amplifying Rare Country’s reach. Billed as “America’s News Feed,” Rare.us averages over 40 million visits per month.