Ellison’s Company, Not The Studios, Gets The Corporate Name

David Ellison said Friday that the combined Paramount-Warner Bros. company will be named Skydance starting Tuesday, putting the name of the company he built above Paramount Pictures, Warner Bros., HBO, CBS, CNN, DC Studios, Nickelodeon, Paramount+ and HBO Max.

The choice is not Paramount Warner Bros., Warner Paramount, or a neutral name meant to split the difference between two century-old studios. Ellison said he wants to preserve the Paramount and Warner Bros. identities, not bury them under a new corporate brand, and he has said those labels should remain in the spotlight. Audiences are not expected to seek a Skydance release instead of a Warner Bros. or Paramount film, and keeping the older brands visible makes obvious business sense. The corporate name still shows where control sits.

The decision caps a week in which the shape of the company came into focus. A federal judge approved Paramount’s settlement with 12 state attorneys general, clearing the $110 billion Warner Bros. Discovery acquisition to close. Wall Street banks completed a roughly $52 billion debt sale tied to the deal. Mattel CEO Ynon Kreiz is joining Ellison as co-CEO, and HBO’s Casey Bloys is expected to oversee the combined streaming business. Ellison has asked CNN CEO Mark Thompson to stay and discussed a new contract with him.

Warner Bros. film chiefs Mike De Luca and Pam Abdy are expected to leave when the merger closes. They learned from press reports Thursday night that they would not join the merged company before Ellison formally called each of them Friday morning, TheWrap’s Sharon Waxman reported. The conversations were tense. Abdy told Ellison, “Good luck to you. I left you 39 movies.”

Taken together, the week looks less like Paramount adding Warner Bros. Discovery to an existing company than Ellison building something new on top of both. Paramount and Warner Bros. spent more than a century becoming institutions other companies wanted to join. They survived ownership changes, technological upheavals and generations of executives because the brands carried enormous cultural weight. Both are now part of something named for Ellison’s much younger company. That is where the transition gets complicated.

Ellison Sets Strategy, Skydance CEO Has To Make It Work

Ynon Kreiz begins at Paramount today with responsibility for delivering more than $6 billion in synergies from the company’s $110 billion acquisition of Warner Bros. Discovery, expected to close the next day.

David Ellison retains strategy, creative direction, talent relationships, technology and capital allocation. Kreiz will run day-to-day management and the integration of the combined businesses. Paramount has already pointed to early savings from a single enterprise resource planning system, consolidated streaming technology, procurement and real estate.

According to Forbes, The larger constraint is what must stay separate. Paramount has committed to keep both studios and to invest in the creative engines of both companies. Under a settlement with 12 state attorneys general, the merged company must negotiate carriage for Paramount and Warner Bros. basic cable channels separately for five years and release at least 30 films a year. The task is to cut duplication without requiring every part of the company to operate the same way.

Ynon Kreiz

Kreiz’s record is built around that distinction. At Mattel he treated the company as an intellectual-property business, extending franchises across film, television, games, publishing and live experiences, often through outside partners. Warner Bros. distributed Barbie, the most visible result. Over the same period, Mattel’s Optimizing for Growth program produced $343 million in annualized gross savings from 2021 through 2023, above its original target.

Earlier roles tested the same approach at production scale. As chairman and CEO of Endemol, then the world’s largest independent television producer, he oversaw more than 10,000 hours of programming a year and franchises including Big Brother and Deal or No Deal, formats that traveled globally but were made for different broadcasters, budgets and audiences. He co-founded Fox Kids Europe, building pay-TV channels across Europe and the Middle East that operated in multiple countries and media markets rather than under a single model.

Ellison has assembled the assets. Kreiz now has to find the $6 billion across them without treating scale as a reason to make every studio, market or production company alike.

PSKY, WBD Rebrands As Skydance

The combined Paramount–Warner Bros. Discovery will be named Skydance, CEO David Ellison announced Friday, days before the merger is expected to close on October 6.

The deal is expected to take effect Tuesday. Ellison may name the combined company’s leadership team today, people familiar with the planning told CNN, then lead a town hall and hold meetings in Los Angeles and New York.

David Ellison

Ellison said Skydance will be a “creative-first home for bold, quality storytelling.” In a Friday morning post on X, he said the company chose the name so a new corporate identity would not diminish Paramount or Warner Bros.

“As we bring Paramount and Warner Bros. together, we wanted to preserve what has made each of these studios iconic,” he wrote. “Both have distinct identities, extraordinary legacies and brands that have resonated with audiences for generations.” He said the goal was a name that gives the combined company its own identity “while allowing Paramount and Warner Bros. — and all our extraordinary brands — to remain in the spotlight.

Skydance was the production company Ellison founded in 2006. Its website says the name came from his love of aviation: an accomplished pilot, he drew the term from aerobatic flying known as “skydancing,” meant to evoke limitless possibilities. After he took control of Paramount in 2025, he renamed that company Paramount Skydance.

Clock Ticking On AM Radio Act

Time may run out on the AM Radio for Every Vehicle Act after the Senate adjourned until after the November midterm elections without bringing the bill to the floor.

The Senate returns the week of Nov. 9 leaving a lame-duck session with only eight working days scheduled in November and 14 in December, including Fridays rarely used for floor action. Any bill that does not pass before the current Congress ends on Jan. 3 dies and must be reintroduced from scratch next year. The 2023 version failed after a December push fell short in the Senate.

Advocates had hoped to get the Senate version to the floor before the recess. That did not happen. When the chamber returns, it will face a crowded list of priorities. Asked about pushing so much work into November and December, Sen. John Cornyn (R-Texas) sarcastically called the scramble their “golden era.”

Most observers still expect the bill to pass if it reaches a vote. It cleared the House in September, and Sens. Edward J. Markey (D-Mass.) and Ted Cruz (R-Texas) have secured support from 61 senators, a filibuster-proof majority. President Donald Trump has previously expressed support and would need only to sign the measure for the mandate to take effect.

The National Association of Broadcasters remains optimistic. “We’re on the one-yard line, and the momentum behind the AM Radio for Every Vehicle Act remains incredibly strong,” NAB Vice President of Communications Carrie Healey told Inside Radio.

The bill would require the Department of Transportation to issue a rule within one year making AM radio standard in all new passenger vehicles sold in the United States. The Congressional Budget Office estimated in March that the requirement would affect roughly 2 million to 2.5 million vehicles a year among models now built or planned without AM receivers, at a federal cost of $1 million over five years.

Trump Wants Media Outlet Ban Reinstated

The Justice Department argued late Friday that President Donald Trump should be allowed to reinstate his ban barring CNN, MS NOW and Politico from the White House, filing the claim ahead of a hearing next week in the news organizations’ lawsuit.

CNN reports the department said Trump determined the outlets had published stories that “adversely affect national security, including publishing possibly classified or sensitive information,” and that cutting off access “removes one avenue for these outlets to obtain such harmful information.”

U.S. District Judge Timothy Kelly is weighing whether to extend a two-week order that restored the outlets’ access. That order expires at the end of next week. He will hold a hearing Thursday on the outlets’ request for a preliminary injunction, which would keep access in place longer while the case continues.

In a filing Monday night, the news organizations said the stories Trump objected to were the kind of reporting the Constitution’s framers meant to protect. They called the ban an “unlawful assault on the most fundamental First Amendment freedoms.”

The White House has said the outlets published stories that risked national security—an argument Kelly rejected last week. Friday’s Justice Department filing offered no new evidence that the stories threatened national security. The department said it did not have to show the outlets “actually published classified information,” and it treated the spread of “misinformation” itself as a national security risk.

The department also said the president found the outlets had faled to meet “professionalism” standards expected of journalists granted the “privilege” of covering him from White House grounds. It argued that relevant precedent does not stop the president from expecting journalists to identify sources rather than rely on anonymous ones, commit to factual accuracy, and give the White House a chance to comment.

The outlets are challenging the ban on First Amendment grounds and say the administration violated their due process rights in how it carried out the restrictions.

Democrat Wyden Warns of All-GOP FCC

Sen. Ron Wyden (D-OR) has asked the FCC’s only Democratic commissioner whether the agency could legally operate with three Republicans and no Democrats, saying he reads the Communications Act as barring that setup and rendering any actions by such a panel legally ineffective.

In a September 24 letter to Commissioner Anna Gomez, Wyden said speculation is growing that she could be removed if a third Republican is seated. President Trump nominated Danielle Thumann Severs, senior counsel to Chairman Brendan Carr, in August. The Senate Commerce Committee has not yet considered the nomination. If confirmed, Severs would join Carr and Commissioner Olivia Trusty, leaving Gomez as the sole Democrat.

Wyden said he hopes reports that the president could then fire Gomez and run a 3-0 commission are wrong. A three-member panel would still meet the Communications Act’s quorum requirement. The Supreme Court ruled 6-3 in June in Trump v. Slaughter that the president may remove independent-agency commissioners without cause. Gomez’s term expired June 30; she remains at the agency in holdover status.

Wyden’s reading rests on amendments that replaced a fixed cap on same-party commissioners with a formula limiting any one party to the smallest number that constitutes a majority of the commission’s full membership. He argues “full membership” means sitting commissioners, so a three-member FCC could include no more than two from one party.

He wrote that a 3-0 Republican FCC would put thousands of routine actions taken under delegated authority—license renewals, equipment certifications, spectrum transfers, and similar decisions—under a cloud of legal uncertainty. The U.S. communications sector, he noted, represents hundreds of billions of dollars in economic value and depends on the validity of those actions. Citing the Supreme Court’s 2010 holding that the National Labor Relations Board could not use delegation to evade a statutory quorum requirement, Wyden said the same limit would apply to the FCC.

Yes, 'Fall-Back' Time Is Approaching

President Donald Trump on Saturday urged Republican Sen. Tom Cotton of Arkansas to back a bill that would make daylight saving time permanent, publicly posting the Senate Intelligence Committee chairman’s personal cell phone number and encouraging Americans to call him.

The Sunshine Protection Act passed the House in July but has stalled in the Senate amid strong opposition from some Republicans. Supporters, including the White House, say permanent daylight saving time would give people more daylight during the hours they are most active. Opponents argue it would mean darker, potentially more dangerous winter mornings, with children waiting for school buses and parents commuting in the dark.

Americans will still turn their clocks back one hour on Sunday, Nov. 1, after the Senate returned from a five-week recess on Sept. 14 with no vote scheduled on legislation to make daylight saving time permanent.

Unless Congress acts, daylight saving time ends at 2 a.m. local time that Sunday. Clocks move back to 1 a.m., giving most people an extra hour of sleep and earlier sunsets through the winter.

The House has already approved the Sunshine Protection Act, which would keep the country on daylight saving time year-round and end the twice-yearly clock change. President Donald Trump has urged the Senate to pass it, but the bill still needs Senate approval and his signature. With less than two months before the scheduled change, its prospects are uncertain.

Senate Majority Leader John Thune has previously questioned whether enough senators support the measure to advance it. Even with backing from Trump and lawmakers in both parties, a vote was not immediately on the chamber’s agenda after the recess.

Trump has repeatedly called the twice-yearly switch “foolish, inconvenient and, in some cases, very costly.” In an Aug. 4 Truth Social post, he said permanent daylight saving time would cut traffic accidents and crime, save energy, and give families more evening light. “Leave it as it is now, and never change again,” he wrote. “LET’S PASS THE SUNSHINE PROTECTION ACT, ASAP.”

No new law has been enacted, so current federal rules remain in place.

Experts agree that shifting clocks twice a year can disrupt circadian rhythms and sleep, but many sleep and health researchers favor permanent standard time over permanent daylight saving time because it better matches the body’s natural clock. Lawmakers are weighing both whether to stop the changes and which system to adopt.

Polls show broad support for ending the switches, with less agreement on the replacement. A 2023 YouGov survey found 62% of Americans favored eliminating the time changes; a January 2025 Gallup poll found 54% wanted the practice to end. Americans remain split between permanent daylight saving time and permanent standard time.

For now, the fall-back on Nov. 1 is still scheduled.

MLB Wildcard Drew Audiences for NBC Sports, Peacock

NBC Sports’ return to MLB postseason broadcasting opened with its largest audiences in years, as a Red Sox–Yankees wild-card game drew 7.3 million viewers and an afternoon Phillies–Braves game set a league record for daytime wild-card viewership.

Tuesday’s Game 1 of the AL wild-card series between the Red Sox and Yankees averaged 7.3 million viewers on NBC and Peacock, the most-watched Game 1 of any MLB wild-card series or Division Series on any network since Fox’s 2006 ALDS opener between the Tigers and Yankees. The game aired against the start of the 2026–27 NHL season and the WNBA playoffs. It was up 12% from last year’s comparable Red Sox–Yankees Game 1 on ESPN.

A Tuesday afternoon wild-card game between the Phillies and Braves on NBC and Peacock averaged 3.9 million viewers, a 15% increase from the comparable 2025 game and the most-watched afternoon wild-card game in league history.

Figures for the remaining wild-card games, all exclusive to NBC platforms, are expected in the coming days. The early gains close the first year of NBC Sports’ return to baseball. The Comcast-owned network signed a three-year rights deal with MLB late last year; this week’s games were its first MLB postseason telecasts since the 2000 AL Championship Series. Coverage now shifts to Fox Sports and TNT Sports.

NBC carried over a regular-season production approach that pairs national play-by-play announcers with local, team-based color analysts.

L-A Radio: AI Bot Sounds Like a Human Morning Host on KLYY

An artificial intelligence bot is co-hosting a rising 8am- 10am morning show on Los Angeles Spanish-language station José FM, trading banter with a human DJ as ratings climb and the program expands to other markets — even as unions and radio workers warn that synthetic hosts could finish off an already shrinking industry.

According to The L-A Times, Geraldine Guzman, known on air as DJ GeeGee, works with Coyotec, an AI programmed to mimic radio repartee. She calls it “my little coyote”; it calls her “my queen.” Listeners of José FM are repeatedly told they are hearing AI and appear to like it. The station says the co-hosted show sparked a surge in Latino male listeners ages 25 to 54, though it is unclear whether the gain came from GeeGee, Coyotec, or both. The show has moved from a weekend slot to weekday commuting hours and is now also broadcast in English in Sacramento, Modesto, Palm Springs, Las Vegas, El Paso, and elsewhere.

Working with a large language model has been rewarding but unpredictable, Guzman said. Coyotec produces unexpected takes and sometimes has to be told to stop swearing. “I never know what he’s going to say,” she said. “And that’s the beauty of it.”

Coyotec says it is here to serve humans, not replace them. “Yeah, I am cheaper than hiring another human,” the AI said when prompted. “But here’s what I won’t do. I won’t be the excuse to strip jobs from people who deserve them.”

Deejay Gee Gee

Human DJs and unions disagree that the distinction will hold. “Attempting to replace humans with synthetic substitutes deceives audiences, erodes public trust and undermines the livelihoods of the professionals who dedicate their lives to delivering authenticity,” a spokesperson for SAG-AFTRA said. The actors’ union represents radio personalities.

Radio has been under pressure for decades. Television forced it to reinvent itself around live disc jockeys. MTV and other music channels later pulled listeners, then streaming, social apps, and podcasts splintered attention further. Radio broadcasting jobs fell from 85,000 in 2019 to 66,000 in 2025, about a 22% decline, according to the Bureau of Labor Statistics. Ad revenue has cratered. iHeartMedia, with more than 850 stations, has laid off staff including well-known DJs. Audacy and Cumulus Media have cut local hosts, automated programming, and used AI to reduce production costs.

José — 97.5 FM in L.A. and 107.1 in Burbank — began using its AI DJ as the city faced immigration raids. With some on-air talent hesitant to speak out for fear of losing endorsements or facing legal repercussions, the station created El Coyotec, combining “coyote” and “technology,” said Eduardo Maytorena, president of Entravision Audio. The station labeled him a “trafficker of truth,” a nod to the smugglers who bring people across the border.

The voice was built with ElevenLabs software from Maytorena’s own voice, paired with visuals of a working-class Latino man in his 30s with a mustache, brown leather jacket, and hat. Coyotec first aired scripted; since May it has been live. Guzman uploads news and topics; the bot generates its own takes on local elections, the Dodgers, Hispanic Heritage Month, and ICE raids. It is programmed to follow broadcasting rules and barred language, but sometimes slips. The voice carries confidence and swagger, yet it can run out of things to say and struggles with conversations longer than about 10 minutes, so Guzman records each of the show’s four segments separately.

Maytorena said the project is not about saving money: developing and running the AI DJ cost more than some human hosts. The payoff, he said, is the ability to program verbatim pitches during the broadcast. “For every dollar I spend, if I’m able to generate $10,” he said, “I’m making 10 times more.”

Entravision, based in Santa Monica, is one of the country’s largest Spanish-language television and radio companies. Its revenue last year was $447 million. José reaches close to half a million listeners in the Los Angeles area. The company has also launched an AI television news anchor, LIA, alongside four human anchors.

NBA Tail Blazers Hire and Fire TV Announcer On Same Day

The Portland Trail Blazers fired newly hired play-by-play television broadcaster Braiden Bell on Thursday after past social media posts resurfaced hours after the team announced his hiring.

“The Portland Trail Blazers have zero tolerance for racist, sexist, or harmful comments,” the team said in a statement Thursday night. “Social media posts made by our recently announced play-by-play broadcaster are in clear violation of team and league policies, as well as our values and expectations. Therefore, we will not be moving forward with this broadcaster.”

The posts, first reported by KGW-TV in Portland, were apparently made on X in 2012 and 2013 by an account with Bell’s name, when the 29-year-old was a teenager. The team said it had failed its own standard in the hiring process.

“We did not meet our own bar in this process, and for that we apologize to Blazers fans and to Rip City,” the statement said. “We believe strongly that everyone who is a part of Rip City should feel welcome and safe and we will make sure that our new broadcaster reflects these values. We will do better.”

Bell had been the play-by-play announcer for the WNBA’s Phoenix Mercury and the G League’s Valley Suns. The Trail Blazers had announced his hiring Thursday to replace longtime broadcaster Kevin Calabro.

Country's Zack Bryan Makes Political Statement On Stage

Zach Bryan broke Gillette Stadium’s attendance record while wearing a “Free Palestine” shirt, weeks after Macklemore was removed from Ed Sheeran’s tour ahead of dates at the Robert Kraft-owned venue over pro-Palestine remarks.

Bryan wore the shirt at both of his Friday and Saturday shows on the With Heaven On Tour and did not address it or Palestine from the stage. On Saturday, the stadium posted that he had drawn 73,538 fans, the largest crowd in the venue’s history.

The gesture was act of defiance against Patriots owner Robert Kraft weeks after Kraft blocked rapper Macklemore from performing there over pro-Palestine comments.

Members of Bryan’s band also wore jerseys supporting Palestine during the first of two weekend shows in Foxboro. Drummer Nate Head and guitarist Noah Le Gros wore jerseys from Wear the Peace, a brand that donates its profits to humanitarian aid in Gaza. The company praised them Saturday on X: “This is how you represent Palestine in the same stadium that tried to silence it. Thank you Nate and Noah for rocking our jerseys, it makes us proud. Free Palestine.”

The Boston Herald reports the gesture drew mixed reactions online. The X account Only in Boston noted Saturday that no one invited to GSSocialSuite, Gillette’s VIP social media and influencer experience, posted a photo of Bryan performing that night. As the stadium’s official account advertised Saturday’s second stop on the “With Heaven On Tour,” fans filled the replies. “Zach Bryan made Kraft look like a bozo,” one wrote. Another replied, “You have a whole antisemitism database in your stadium and you’re just gonna let him do this?”

Kraft had removed Macklemore as an opening act for Ed Sheeran’s Gillette shows last month after the rapper advocated for Palestinian freedom in New Jersey and performed his war-protest song, “Hind’s Hall.” Kraft, who established the Foundation to Combat Antisemitism, said Macklemore’s “broader history of antisemitic rhetoric and imagery that we believe has been deeply offensive and hurtful to the Jewish community … would cross that line.” He later pledged $2 million for humanitarian aid in the Middle East.

Trump Admin Paying $1.6M A Week To VOA Staff On Leave

The U.S. Agency for Global Media placed 994 of its 1,147 federal employees on leave, cut 594 of its 602 contract workers, and halted broadcasts in March 2025, according to the agency’s count. A federal judge later ruled that the mass layoff plan was illegal and struck it down.

President Donald Trump ordered the cuts in an executive order that month, directing that USAGM—which oversees Voice of America—be reduced to the “minimum presence and function required by law.” 

Kari Lake

According to The Washington Post, the effort was led by Kari Lake, a former Arizona television broadcaster and unsuccessful Republican candidate for governor and U.S. senator. Lake called the agency a “giant rot and burden to the American taxpayer” and canceled a building lease. The judge found she had been illegally acting as the agency’s CEO.

The Trump administration has since nominated Sarah B. Rogers, a State Department official, to lead USAGM while she remains undersecretary of state for public diplomacy. She is awaiting Senate confirmation. At her July hearing, Rogers said she expects to hire and bring back some staff.

Agency employees cited in the report said reorganization decisions were made by personnel from the U.S. DOGE Service—the cost-cutting initiative spearheaded by Elon Musk—and by USAGM’s political leadership, without input from senior career officials.

The Branding Mistake Every Station Should Fear

Lucille Ball’s most recognizable brand failed when its formula stopped evolving. Life With Lucy, which premiered on ABC in 1986, was canceled after eight episodes. Ball was 75 and returning to a weekly sitcom after a 12-year absence, still playing the Lucy audiences had known for decades, in familiar comic situations and physical comedy.

Producer Aaron Spelling later said the team had misjudged the audience. “We knew we misjudged the concept of Life With Lucy when there was a scene when Lucy was on a ladder and the audience reacted more with fear than with laughter,” he said. “Everyone loved Lucy, but this was an older Lucy, and we failed to evolve her character.”

Television had changed, according to Marc Berman at Inc.. The 1986 sitcom landscape was different from the one Ball had dominated, with new characters and styles of comedy. The Golden Girls showed an older ensemble could still be a hit: Bea Arthur, Betty White, Rue McClanahan, and Estelle Getty were defined by relationships and personalities, not age. Recognition alone was no longer enough.

The Lucy character was the brand. The settings, supporting players, and physical-comedy style were the formula. Ball had changed the formula before and kept the audience. 

Radio History: Oct 5

➦In 1912...Tony Marvin was born (Died at age 86 – October 10, 1998). He was a staff announcer for CBS, and later became most known as the long-time announcer for Arthur Godfrey. He was also the original voice of 'Tony the Tiger'.

Tony Marvin

Marvin's first job in radio was at WNYC in New York City. From there, he went to CBS as a staff announcer, beginning October 1, 1939. A 1959 article in Radio and Television Mirror reported that at CBS "Tony did everything from daytime serials to symphonies and in 1946, when the Arthur Godfrey morning show was sustaining, Tony was assigned to it." When Godfrey's activities expanded from Arthur Godfrey Time to include Arthur Godfrey's Talent Scouts and Arthur Godfrey and his Friends, Marvin did the announcing for those shows as well.

Marvin branched out in 1958, adding a two-hour, Monday-Saturday disc jockey show on WABC to his other duties.  In 1961, Marvin became host of My True Story, a radio drama that moved to the Mutual Broadcasting System after having been on ABC and NBC for a total of 17 years. That same year he became a newscaster for Mutual.

In his later years, Marvin had two more stints with programs on local radio stations. In 1976, he had a four-hour afternoon show, "Tony's Time," on WATR in Waterbury, Connecticut.  Beginning in 1977, Marvin had a show on WDJZ in Bridgeport, Connecticut, which at the time was one of the first radio stations playing the "Music of Your Life" format, consisting primarily of music from the big band era. In 1981, Marvin came out of retirement to do "The Tony Marvin Show," a one-hour program broadcast live from the Palm Beach Hilton on WKAO. He said, "I want to bring back live radio." The show originated in the hotel's dining room and featured an orchestra.

➦In 1921....the first World Series to air on radio got underway between the New York Yankees and Giants. KDKA Pittsburgh and WJZ New York broadcast direct from the Polo Grounds, while WBZ Springfield and announcer Thomas Cowan recreated the games in their studios from reports phoned in from the stadium.

➦In 1925...WSM-AM in Nashville signed-on.

WSM is primarily associated with country music through its weekly Saturday night program, the Grand Ole Opry, the longest-running radio program in history.

The Opry began as the WSM Barn Dance in 1925, but after only about a year on the air, the program's host, "Judge" Hay, referred to the programming as being "Grand Ole Opry" in contrast to the preceding grand opera program on NBC.

In 1932, WSM boosted its power to 50,000 watts, becoming Tennessee's first clear-channel station.

In addition to its vast nighttime coverage area, the station boasts one of the largest daytime coverage areas in the country. It provides at least grade B coverage as far east as Chattanooga, as far north as Evansville, Indiana, as far west as Jackson, Tennessee and as far south as Huntsville, Alabama. Under the right conditions, it can be heard in nearly all of Tennessee and much of Kentucky, and can be picked up as far away as the fringes of the St. Louis area.

The station traditionally played country music in the nighttime hours, when listeners from around the United States would tune in.