The figure is said to be a home run for Apple Music execs, whose projected number was on par, but who conceded that a slow first quarter ramp-up would be the norm, sources said.
Around half of those who signed up have not turned off auto-pay, which means they’ll convert from free to paid customers, sources said. The initial free three-month trial ends on September 30.
If those 7.5 million Apple subscribers stay with the service after the gratis period, the company will have more than a third of Spotify’s 20 million paid subscribers. Spotify launched globally eight years ago and in the US in July 2011.
Spotify has 75 million users with the majority not paying for its premium tier.
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