“Good Morning America” averaged 2.738 million Total Viewers, 440,000 Adults 25-54 and 301,000 Adults 18-49 during the week of Aug. 17, 2026, based on Live+Same Day Big Data Plus Panel Program Ratings from Nielsen Media Research.
For the sixth straight week, “GMA” improved on the same week last year in Total Viewers (+5% – 2.738 million vs. 2.608 million) and Adults 18-49 (+11% – 301,000 vs. 270,000).
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| Ratings Graphic Courtesy of RoadMN |
- “GMA” ranked No. 1 in Total Viewers, leading “Today” on Wednesday (+40,000 – 2.781 million vs. 2.741 million) and Friday (+80,000 – 2.854 million vs. 2.774 million).
- “GMA” (2.738 million, 440,000 and 301,000, respectively) defeated “CBS Mornings” (1.602 million, 258,000 and 182,000, respectively) in Total Viewers (+1.136 million), Adults 25-54 (+182,000) and Adults 18-49 (+119,000). In addition, “GMA” led “CBS Mornings” in Total Viewers and Adults 25-54 for the last 1,440 weeks overall — since w/o 1/18/99.
- Season to date, “GMA” is up in Total Viewers (+1% – 2.839 million vs. 2.799 million) and Adults 18-49 (+10% – 332,000 vs. 303,000) compared to the same point last year.
Meanwhile, NBC News’ TODAY won in total viewers and the key demo A25-54 for the week of August 17-23, while remaining the #1 morning news program across the board season-to-date.
TODAY averaged 2.818 million total viewers, leading GMA by +80,000 viewers (+3%) and CBS by +1.216 million viewers (+76%). TODAY also posted its 30th consecutive week of year-over-year total viewer growth, its longest streak since August 1998.
TODAY also delivered 582,000 in the key demo A25-54 viewers, leading GMA by +142,000 (+32%) and CBS by +324,000 (+126%).