Friday, August 28, 2026

ESPN Digital & Social 2026: No. 1 in July

Throughout a busy month across the sports media landscape in July, ESPN Digital & Social was once again No. 1 in the U.S. Sports Category with 227.5 million unique users, up 21% YoY and reaching 83% of U.S. adults across digital, YouTube and social media platforms, according to recently released Comscore data.

The ESPN App also remained No. 1 in July, reaching 27.8 million unique users, more than the next 10 non-ESPN apps combined and nearly 4.5 times its closest competitor in the Mobile Sports App category.

The ESPN Fantasy App was No. 1 among fantasy sports apps in July with 4.4 million unique users.

ESPN Social reached 900 million engagements in July, roughly 29 million per day. ESPN.com was No. 1 across the web in July with 58.5 million unique visitors, up 20% YoY.

July’s most-engaged-with post across ESPN’s X account drove 29.2 million views, 144 thousand likes, 4.4 thousand saves, and 29 thousand reposts.

ESPN offers its full suite of networks and services directly to fans on the ESPN App with an ESPN Unlimited subscription, providing more choice, flexibility and access to all of ESPN, including more than 47,000 live events per year, on-demand replays, industry-leading studio shows and original programming, and more.