Thursday, May 6, 2021

Fox to Acquire Clay Travis’ Outkick Media

Fox Corp. said it agreed to acquire Outkick Media, a news outlet focused on sports, politics and culture that was founded by provocateur Clay Travis, the Wall Street Journal reports.

While best known for its irreverent takes on sports news, in recent years Outkick Media has featured more content focused on political and social issues, often with a right-leaning viewpoint that is in sync with Fox News opinion programming.

Fox Corp. and Outkick Media already have ties. Fox Sports Radio is the home of Travis’s national daily broadcast. In addition, Travis is a regular on the Fox Sports 1 cable channel.

“Clay and his team have quickly made Outkick a content powerhouse with a very large, loyal and engaged audience. We expect the synergies presented across FOX’s existing portfolio of assets will turbocharge this exciting business,” said Fox Corp. Executive Chairman and Chief Executive Lachlan Murdoch

Outkick Media is jointly owned by Travis and Savage Ventures, which will continue to have a role in operations going forward. Travis will serve as president of Outkick Media.

Travis and other Outkick Media contributors, including sports journalist Jason Whitlock, have often appeared on Fox News. Travis recently appeared on the Fox News morning show “Fox & Friends,” where he criticized Major League Baseball’s decision to move the All-Star game out of Atlanta because of Georgia’s new voting rules.

Whitlock has been a frequent guest on Tucker Carlson’s prime-time Fox News opinion show. He has also written opinion pieces for The Wall Street Journal editorial page.

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