In celebration of International Women’s Day on March 8, iHeartMedia announced multi-platform campaigns in partnership with the Amazon Original Series, HANNA that galvanize the voices of influential women in music to bring attention to the incredible achievements that women have made to society and to the goal of creating a gender balanced world.
The theme of this year’s International Women’s Day, which has been celebrated on March 8 since 1913, is #BalanceforBetter and focuses on the role that gender balance plays in driving a more productive world. In support of this message, iHeartMedia will highlight a few of the most dynamic, influential and beloved female artists that are heard every day on iHeartMedia radio stations and on the iHeartRadio app.
Beginning Monday, March 4 and running through the evening of Friday, March 8, more than 850 iHeartMedia radio stations and on-air personalities launched a collaborative effort both on-air and online featuring top female musicians talking about their mentors and sharing personal stories about the artistic, cultural and political achievements of women around the world.
Participating artists, radio personalities and cultural influencers include Gwen Stefani, Halsey, Maren Morris, Meghan Trainor, Reba McEntire, Becky G, Bebe Rexha, Sabrina Carpenter, Sheryl Crow, Dido, Sara Bareilles, Trisha Yearwood, Kelsea Ballerini, Haley Reinhart, Carly Pearce, Bishop Briggs, Alice Merton, Jana Kramer, Lzzy Hale, Amy Brown, Amy Shark, Amara La Negra, Ann Wilson and dozens more.
“For International Women’s Day 2019, iHeartMedia is bringing together the voices and opinions of some of the most influential artists to highlight the immense talent and many contributions of women in music,” said Marissa Morris, iHeartMedia Senior Vice President of Artist Relations. “This year’s artist participation spans a range of ages, demographics and musical genres and is representative of the collective power of women in music -- both today and for the future.”
“The women who I look up to most in my life are the women who can overcome the obstacles of the boundaries that are placed around them,” said singer and songwriter Halsey in the exclusive iHeartMedia campaign.
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