The new WKIO plays classic hits from the 1960s, 1970s and 1980s, Mike Haile, general manager of WDWS-AM, WHMS-FM and now WKIO told news-gazette.com.
The station introduced its new format at 4 p.m. Tuesday by starting to play 10,000 songs in a row — without commercial interruption. First up: "Stop! In The Name of Love," the 1965 hit by The Supremes.
Fans of the old WKIO may recognize Haile's name since he was operations manager and on-air personality there before moving to WDWS and WHMS.
Those call letters were originally chosen to reflect the "K104" brand that indicated the station's original place on the FM dial — 103.9.
After 1990, WKIO used the "Oldies 92" moniker and played music from the 1950s, 1960s and 1970s.
Listeners can expect to hear Haile a good bit on WKIO during its initial weeks — but he'll also continue to be heard as "Mike in the Morning" on WHMS-FM.
"Working at WKIO was a very positive experience for me," Haile said. "I made so many friends on and off the air. That's where I became known as 'Mike in the Morning.'"
WKIO's format differs somewhat from sister station WHMS, which plays music from a broader range of years — from the 1970s through today.
WKIO, WDWS and WHMS are owned and operated by DWS Inc., is owned by The News-Gazette, Inc.