When it comes to website performance, a number of factors need to be considered: How sticky is the content? Are users encouraged to drill deeper into web pages? How much time are they spending per visit? And increasingly important, how well are websites optimized for tablets and smartphones?
eMarketer.com reports a January 2013 study by Adobe examined how various industries’
websites stacked up in terms of site performance and pinpointed those
industries that stood out in certain categories.
When it comes to how long consumers spend on websites, for instance, Adobe found that the top-performing media and entertainment site kept users on the site for about 12 minutes per visit. Although it might not be that surprising that an entertainment site would capture the most user time, it’s interesting to look at the gap between the top-performing media and entertainment site and average site performance, which clocked 8.88 minutes per visit. Adobe noted that adding video and rich media to websites helped boost minutes per visit.