The deal, announced Friday, expands Heathcock's local media presence in the Hattiesburg/Laurel market.
Heathcock began operating the stations under a $6,000-per-month Time Brokerage Agreement effective January 1, 2026, pending FCC approval of the full transfer.
- WMXI airs a news/talk format featuring syndicated conservative hosts such as Sean Hannity, Glenn Beck, and Mark Levin, along with local news, weather, sports (including New Orleans Saints and Mississippi State Bulldogs), and Fox News affiliation. The station, branded as "News Talk 107-1" or "The Voice of the Pine Belt," recently relocated to 107.1 MHz in early 2025 with improved power.92.7
- The Score operates as a full-time sports outlet—one of Mississippi's oldest stations (dating to 1921)—carrying Fox Sports Radio, Southern Miss Lady Eagles basketball/softball/volleyball, Dallas Cowboys, Alabama Crimson Tide, and high school games from Hattiesburg High Tigers and Petal High Panthers.
Heathcock also owns Classic Hits 105.5 WABO-FM/990 WABO in nearby Waynesboro, MS (acquired in recent years), focusing on community-oriented programming across the region. The acquisition strengthens local ownership in smaller Mississippi markets with a mix of syndicated and local content.