“This year marks a historic moment,” said Robert Passikoff, founder and president of Brand Keys. “Expectations are rising faster than brands are improving. Consumers want more from brands across every touchpoint, and they reward brands that deliver. Long-time loyalty leaders are being challenged by brands that better anticipate and deliver what matters most to consumers.”
Among the top-ranked brands for engagement and loyalty in 2026 (reflecting performance, cultural relevance, and ability to exceed rising category expectations):
- AI: ChatGPT
- AM & PM Cable News: FOX
- Athletic Footwear: Skechers
- Automotive: Hyundai
- Beer: Modelo
- Coffee: Dunkin’
- Credit Cards: Discover
- Laptops: HP
- Major League Sports: NFL
- Online Retail: Amazon
- Pizza: Domino’s
- Smartphones: Samsung
- Social: YouTube
- Streaming: Amazon & Netflix
- Toys: Lego
The CLEI offers detailed diagnostics on category-specific loyalty drivers, tied consumer expectations, and the attributes, benefits, and values fueling engagement, loyalty, and profits.
The full 2026 CLEI Brand Loyalty Award winners list is available: HERE