Spanish Broadcasting System (SBS), Prisa Media, and Caracol Radio Thursday announced a major global partnership to launch, operate, distribute, and monetize an array of new Spanish-language audio stations, live and on-demand streaming content, and networks.
The collaboration unites SBS—the leading U.S. Latino radio operator—with Prisa Media, the world's largest Hispanic audio and digital enterprise, and Caracol Radio, Prisa's flagship Colombian network.
The partnership immediately launched U.S. operations with the debut of Caracol Radio America on Miami's WRAZ 106.3 FM (also accessible via W292GE and WCMQ-HD2), delivering 24/7 programming of news, sports, music, and content from award-winning syndicated talent and personalities across the Spanish-speaking world.
The partnership immediately launched U.S. operations with the debut of Caracol Radio America on Miami's WRAZ 106.3 FM (also accessible via W292GE and WCMQ-HD2), delivering 24/7 programming of news, sports, music, and content from award-winning syndicated talent and personalities across the Spanish-speaking world.
This strategic alliance targets the rapidly expanding $4 trillion U.S. Hispanic market, leveraging broadcast FM formats, streaming, and digital distribution to connect audiences in the United States, Latin America, Spain, and beyond. By combining Prisa's global Spanish-language content leadership with SBS's dominant position in U.S. Hispanic radio, the partners aim to accelerate innovation in audio entertainment, enhance advertiser offerings, and expand reach for dynamic, "unskippable" programming.
Executives highlighted the historic and forward-looking nature of the deal. SBS Chairman Raúl Alarcón emphasized the need for expert partners to deliver compelling content that captivates both audiences and marketers in a competitive media landscape.
Prisa Media Vice Chairwoman and CEO Pilar Gil noted the shared radio legacy and commitment to serving over 600 million Spanish speakers worldwide—the second-most-spoken language globally—positioning the consortium to capitalize on growing Hispanic audiences.
Prisa Media America CEO Felipe Cabrales added that the partnership will drive content innovation, deeper advertiser solutions, and broader digital distribution.
The initiative comes amid surging demographic demand for Spanish-format media in the U.S., where Hispanic populations continue to drive cultural and economic influence.