Spotify is raising prices on its Premium subscription plans in the United States, its largest market, with the individual plan increasing by $1 per month to $12.99 starting in February 2026.
The change affects all major tiers:
- Individual Premium: from $11.99 to $12.99 per month
- Student: from $5.99 to $6.99 per month
- Duo (for two accounts): from $16.99 to $18.99 per month
- Family (up to six accounts): from $19.99 to $21.99 per month
Existing subscribers will see the new rates on their next billing date beginning in February and will receive an email notification in the coming weeks with details. New subscribers already encounter the updated pricing on Spotify's site.
This marks the third price increase for U.S. users in under three years—following hikes in July 2023 (to $10.99) and June 2024 (to $11.99)—after more than a decade of stable $9.99 pricing since the U.S. launch in 2011.
Spotify, the Swedish streaming giant with over 281 million paid subscribers worldwide (as of late 2025), has implemented similar increases in dozens of other countries over the past year, including the UK, Switzerland, Australia, and various regions in Europe, Latin America, and Asia-Pacific. The U.S. hike also applies in Estonia and Latvia.
The move comes amid ongoing pressure from inflation, rising operational costs, competition from services like Apple Music and YouTube Music (which charge $10.99 for individual plans), and the need to boost revenue. Analysts have suggested such increases could add hundreds of millions in annual revenue for Spotify. Despite frequent adjustments, the company has reported steady subscriber retention in previously affected markets.