Sarah Trahern, CEO of the Country Music Association, will retire at the end of 2026.
Trahern, who has led the CMA since 2014, announced her decision after more than a decade of guiding the organization through major industry challenges and global expansion. She will remain in the role through the end of 2026 to ensure a smooth transition.“Leading the Country Music Association has been the privilege of my career,” Trahern said.
“After much reflection, I’ve made the decision to retire and embrace this next chapter of life—one that allows me to remain connected to this industry in ways that continue to inspire me, while also creating space for the people and moments that matter most to me.”
Under her leadership, the CMA:
- Expanded membership and industry programs to adapt to changing needs
- Provided coordinated support during COVID-19, natural disasters, and mental health challenges
- Strengthened global outreach to elevate country music’s international presence
- Deepened investment in music education through the CMA Foundation, which has distributed more than $30 million in programs
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| Sarah Trahern |
Trahern’s tenure has earned widespread recognition, including Billboard’s Country Power Players “Executive of the Year” in 2017, Nashville Business Journal’s Most Admired CEOs, and the 2024 Bob Kingsley Living Legend Award from the Grand Ole Opry.
The CMA Board of Directors has already formed a search committee and engaged executive search firm Buffkin Baker to identify her successor. Additional details about the search process will be announced in February.
“While we will deeply miss Sarah’s leadership, we are excited to carry forward the legacy she has established,” said Jay Williams, CMA Board Chairman. “Sarah leaves behind an indelible mark on both the Country Music Association and the broader industry.”
Trahern will continue to work closely with the Board and senior leadership through 2026 to position the CMA for its next era.