Eastlan Ratings Picks-Up 3 Top 100 Markets

Eastlan Ratings, a radio audience measurement provider, is expanding its coverage by beginning to measure three additional top 100 radio markets: Honolulu, Reno, and Tulsa.

This move broadens Eastlan's footprint in major U.S. radio markets, offering broadcasters, advertisers, and agencies more comprehensive, unbiased ratings data in these key areas. Honolulu (Hawaii), Reno (Nevada), and Tulsa (Oklahoma) represent diverse geographic and demographic regions, potentially enhancing competition with dominant provider Nielsen in these locations.

The expansion aligns with Eastlan's ongoing growth strategy, which has included adding other top 100 markets like Greensboro, Memphis, and Spokane in recent periods, as well as smaller markets in waves (e.g., five new ones announced for fall 2025). 

Eastlan emphasizes continuous monthly measurement in many areas, complete station inclusion, and cost-effective alternatives to help radio compete with digital advertising platforms.

No specific start date for the new measurements in Honolulu, Reno, and Tulsa was detailed in recent announcements, but Eastlan's pattern suggests implementation could begin with upcoming survey periods. Stations and users in these markets can expect access via platforms like Strata, Freewheel, or Telmar at no extra charge for integrated data.