NYC Radio: Francesa-Kay Men 25-54 Ratings Tighten

While Mike Francesa remains the favorite to win the fall three month ratings period, Michael Kay’s show is challenging for sports radio afternoon supremacy with three innings on the board.

In the ultimate way stations judge themselves, the male 25-54 demographic, Francesa’s WFAN 660 AM / 101.9 FM show finished second, with a 6.3 rating, compared to Kay’s WEPN 98.7 FM ESPN New York’s fourth at 5.5. Spanish music station WSKQ 97.9 FM was first at 7.5.

Inside the numbers, it is neck and neck. While both Francesa and Kay averaged the same .6 rating for the quarter-hour ratings in 25-54, Kay beats Francesa 5.5 to 4.8 in the 25-59 male demo. Francesa’s audience skews older, according to The NY Post.

The above ratings only account for radio listeners, Francesa had a .4 share streaming on WFAN.com.

He also has his own paid app, “Mike’s On,” which Francesa indicated last week may have more than 800 subscribers.

Kay’s show with Don La Greca and Peter Rosenberg, meanwhile, can be heard on the YES Network, where it had a 0.24 household rating over the period, while Francesa is not on TV. ESPN just began recording streaming numbers, but not for this past month.

A year ago, with the Yankees making a run and Francesa in his faux farewell tour, Francesa had a 7 rating to Kay’s 5.2. So, Kay has come up a little to 5.5, while Francesa has fallen a bit to 6.3.

Total Persons 6+:

Total Persons 25-54: iHeartMedia's AC WLTW was off slightly 25-54 but continued to dominate the demo as it led clustermate CHR #2 WHTZ – which was also off slightly – by more than two shares.
Eentecom's Classic Hits WCBS-FM was off slightly, as well, but managed to move up to #3.