Westwood One Releases Findings of New Nielsen Study

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Pierre Bouvard, Chief Marketing Officer for Cumulus and Westwood One, Wednesday released never-before-seen Nielsen research about Westwood One's exclusive NFL coverage.

The results demonstrate the powerful depth and reach of Westwood One's NFL broadcast.

The study highlights are in Pierre's new blog post.

Key takeaways:

• Over the course of a pre-game, game, and post-game, the NFL broadcast accumulates reach as new listeners tune in.
• Over the course of the season, the NFL broadcast significantly accumulates new listeners.
• The NFL on Westwood One reaches one out of five men 18-49 in America! The NFL on Westwood One reaches one out of four men 35-64.