iHM Adds Carter Brokaw As P/Digital Revenue Strategy

Carter Brokaw

iHeartMedia announced today that Carter Brokaw will join the company as its President of Digital Revenue Strategy. Brokaw joins iHeartMedia from Guardian News and Media and will report to Tim Castelli, President of National Sales, Marketing and Partnerships.

In his new role, Brokaw will oversee iHeartMedia's digital sales efforts driving digital revenue through new and existing sales channels as well as developing new digital revenue strategies for iHeartMedia.  He will be responsible for leveraging iHeartMedia's unique digital assets and reach to implement a vast array of digital integrated media packages for the company's national advertising partners.

Additionally, Brokaw will support local digital selling activities and collaborate with iHeartMedia's marketing, technology, field sales, revenue management and national integrated sales groups.

Brokaw will work closely with Brian Kaminsky, iHeartMedia's President of Programmatic and Data Operations, to take to market iHeartMedia's first-of-its-kind programmatic, real-time ad buying platform launched earlier this year for broadcast radio stations, enriched with unique and proprietary data as well as third-party data.

"At iHeartMedia I'll have the opportunity to use our rich and unique data and unparalleled reach to partner with advertisers to create breakthrough programs that reimagine traditional radio as a new and robust digital platform," Brokaw said. "I look forward to working with Tim and the entire iHeartMedia team during such an exciting time for the company."

Brokaw brings over 20 years of sales experience to iHeartMedia. As Executive Vice President at Guardian News and Media, he was responsible for the company's U.S. commercial strategy, positioning, pricing, packaging and tiered account focus.