2015 Sounds Like A Classic Hits Summer

Coming off an uptrend in May, classic hits furtherer strengthened  its ratings position in Nielsen’s June survey in multiple markets.

Inside Radio cites:

• In St. Louis, iHeartMedia’s KLOU (103.3) has ousted perennial leader “News Talk 1120” KMOX from the top spot, with a 9.0-11.2 6+ ratings tear. That’s nearly double the 6.0 share KLOU had one year earlier and almost certainly a PPM record for the station.  
• Detroit’s love affair with classic hits heated up in June, with CBS Radio’s WOMC (104.3) trending 7.0-7.3 among listeners aged 6+ to unseat Tigers flagship “97.1 The Ticket” WXYT-FM (8.4-7.1). 
• Minneapolis, too, is riding the growing classic hits tide.  iHeartMedia’s “Kool 108” KQQL moved 8.1-8.5, pulling into a first place tie with CHR kingpin KDWB (8.7-8.5).   
• Classic hits continued its perch at the top in Boston, where Greater Media’s WROR (7.7-7.2)  kept a 1.2 share lead over country sister WKLB-FM (5.9-6.0). 
• In Philly the format is No. 2 in 6+ and No. 1 in 12+ on CBS Radio’s WOGL (98.1).  
• The format gained ground in Seattle where iHeartMedia’s “95.7 The Jet” KJR-FM padded its ratings by a full share (3.9-4.9).  

June could be setting classic hits up for another hot summer. Last year the format quietly grew its total audience share by 10% during the summer months.