Wednesday, February 18, 2015

Chicago Radio: Winter Weather Helps WBBM To A Win

As events go, bad Winter Weather makes for great ratings for all-news stations.  Take CBS Radio’s WBBM 780 AM / 105.9 FM. It made it to the Top Spot in the January PPMs (6+ AQH) released Tuesday by Nielsen.  The newser spiked 5.7—7.2, its highest share in over a year.

iHeartMedia’s Urban AC WVAZ 102.7 FM V103 lost more share 6.7—6.2 to remain at #2. Hubbard’s  Hot AC WTMX  101.9 recouped some share from WLIT moving 4.1—5.2 and moved up to #3.  Meanwhile, iHM’s HotAC/Holiday Music station WLIT 93.9 FM My93-9 dropped like a rock 14.2—4.5 and slipped from  #1 to #4. And iHM’s Top 40 WKSC 103.5 FM KISS-FM stopped five months trending downward or remaining flat and got an uptick 3.8—4.0 come come in at #5.




Cume:  WKSC-FM 2,261,100…WTMX-FM 2,114,300…WBBM-FM 2,102,300…WLIT-FM 2,001,600…WBBM-AM 1,542,500

Noteworthy:  the January PPMs showed NPR’s “Morning Edition” and the locally produced “Morning Shift” anchored by Tony Sarabia on Chicago Public Media WBEZ 91.5 FM in a four-way tie for 10th place. The noncommercial station posted a 3.0 percent share of all listeners — up one full share point from December.

Chicago Media writer Robert Feder points out the impressive jump at WBEZ coincided with the collapse of Cumulus Media news/talk WLS AM 890, which dropped to a tie for 25th in mornings with a 1.1 share. One year ago WLS was tied for fifth in mornings with a 3.8 share. Big John Howell, formerly of Salem Communications news/talk WIND AM 560, replaced Bruce Wolf as WLS morning host on January 19. Minus Howell in mornings, WIND ranked 30th with a 0.9 share.

WBBM's Felicie Middlebrooks, Pat Cassidy
Chicago's Top 5 Morning Show (6+ M-F 6a-10a)

1. WBBM 780 AM /WCFS 105.9 FM  Felicia Middlebrooks and Pat Cassidy

2. WTMX 101.9 FM Eric Ferguson and Kathy Hart

3. WVAZ 102.7 FM Steve Harvey

4. WGN 720 AM Steve Cochran

5. WSCR 670 AM  Mike Mulligan and Brian Hanley

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