"We're on the air right now, testing," says John Gorman, oWOW Media LLC's chief content officer and former program director at WMMS.
"What used to get people interested in radio was that it was exciting," says oWOW director of sales and marketing Jim Marchyshyn. "You looked in. You saw the DJ and you thought: this is cool. We are in show business. That's been forgotten."
"Studios are all empty," adds Gorman of today's traditional radio venues. "They don't have an air staff. Most of them are disembodied voices coming from another city. We're real live people. We're based in Cleveland. We can do all the things that radio can no longer do."
oWOW's target area will cover Northeast Ohio at large, from Erie to Columbiana County. As a perfect side note, David Helton, who created WMMS's legendary buzzard, also designed oWOW's logo.
oWOW was funded by a host of private investors, a local bank and a loan and grant from the City of Cleveland.
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