Wednesday, February 18, 2015
Is Boom A Bust?
Inside Radio reports. the company’s three “Boom” stations fell further from the stratosphere in January PPM ratings released Tuesday by Nielsen.
Houston’s “Boom 92” KROI — which made the biggest initial burst, tripling its share in one month — posted a third consecutive monthly down trend. KROI has lost one third of its 6+ AQH share in three surveys. After debuting with an explosive 3.2 in November, Houston’s “Boom” is now more like a boomlet, trending 2.9-2.5-2.0.
In Dallas, “Boom 94.5” KSOC is back to the 2.6 share it had in September — before Radio One morphed it from urban AC “K-Soul 94.5” to classic hip-hop. KSOC peaked in December with a 3.4.
Philadelphia’s “Boom 107.9” WPHI-FM is the only one to maintain its market position. After debuting with a 3.8 in December, it has held 3.9-3.7.
Posted 12:45:00 PM