Thursday, January 22, 2015

Philly Radio: Tale of Two Christmas Stations

Prennial Holiday Book winner WBEB 101.1 FM is again #1 (6+ AQH) in the Philadephia PPMs released this week by Nielsen.

WEAZ-FM Radio's MoreFM surged 8.5 to 15.1 for the top spot. Meanwhile, CBS Radio's Classic Hits WOGL 98.1 FM, which started airing holiday hits one week after WBEB, came in at #2, following a 5.5—6.1 move.

At #3 is iHeartmedia's UrbanAC WDAS 105.3 FM dropping 6.4—5.9. CBS' Newser KYW 1060 AM was also down 5.3—4.9, but retained its #4 ranking. Coming in at fifth place, is Sports WIP 94.1 FM down 5.1—4.6.

One station especially happy to see “normal” listening patterns is CBS Radio's WXTU 92.5 FM. The Country station had a very good 2014, but as soon as CBS acquired the station from Beasley Broadcasting, PD Shelly Easton has seen the trending going south. October 5.9, 5.5 in Nov., 4.9 in Dec. and 3.6 in the Holiday book.

25-54: WBEB...WMMR tied WDAS...WPHI...WUSL

18-34: WBEB...WUSL...WRFF...WIOQ...WMMR

18-49: WBEB...WUSL...WMMR...WPHI..WRFF

Cume: WBEB-FM 2,270,800...WOGL-FM 1,237,300...WIOQ-FM 1,146,500...WMGK-FM 989,500...WRFF-FM 936,300

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