LRN Formats Offer VPN-Based Technology

Will Mashione

At the heart of LRN is a revolutionary VPN-based delivery technology known as RVC - Radio Velocity Control. RVC was developed over three years with input from local radio operators and broadcast engineers and has been implemented live for two years on stations across three states.

“RVC is an extremely compelling alternative to costly and outmoded satellite delivery and puts control back in the hands of radio station owners and operators,” stated Will Mashione, CIO and Co-Founder of LRN.

“RVC provides 100 percent redundancy, flexible clocks with no mandatory fill positions, and non-compressed music libraries. RVC can be utilized in a complete automation system provided by LRN or seamlessly with other automation systems,” added Mashione.

“LRN’s superior ability to provide transparency to advertisers through the proprietary RVC technology delivers the deep level of accountability that national advertisers need to increase their investment in radio,” stated Cathy Csukas, Co-Founder and Co-Chief Executive Officer, AdLarge.  “The quality programming from LRN, combined with the advanced technology, enhances radio’s ability to compete in the overall media landscape.”

“As a station group we were dissatisfied with the flexibility, usability, and increasing stagnation of the existing 24/7 Formats technology,” added Swick. “We leveraged our considerable engineering and programming expertise to build our own system to share music, personalities, commercials, and other essential localized elements."