Nielsen Twitter Ratings 1/12-1/18/15

Nielsen Twitter Weekly Top Ten 1/12-/18 Series and Specials (Click to Enlarge)

Nielsen Twitter TV Ratings Weekly Top Ten lists are ranked by Unique Audience and include four metrics for each of the top Series and Specials episodes and Sports Events airings.

• Tweets - Tweets ascribed to a linear TV episode.
• Unique Authors – Unique Twitter accounts that have sent at least one Tweet ascribed to a specific TV episode.
• Impressions - The number of times any Tweets ascribed to a TV episode were seen.
• Unique Audience - The total number of distinct Twitter accounts accruing at least one impression of one or more different Tweets ascribed to a TV episode.

Nielsen Twitter Weekly Top Ten 1/12-1/8 Sports Events (Click to Enlarge)

Unique Authors and Tweets are a measure of relevant U.S. Twitter activity from three hours before through three hours after broadcast, local time.  Reach metrics (Unique Audience and Impressions) measure the audience of relevant Tweets ascribed to a program from when the Tweets are sent until the end of the broadcast day at 5am. Sports Events, Series, and Specials include those on Broadcast and National Cable Networks only. Sports Events are across all day parts. Series and Specials include new/live primetime and late fringe programming only. For multicast events, networks are listed alphabetically and metrics reflect the highest Unique Audience across all airing networks, denoted with an asterisk.