In addition, the station captured nearly 50% of total market listening during the holiday period with peak total audience (cume) of more than 2.3 million during Christmas week, according to Nielsen.
The company notesd this was the third consecutive year of consistent audience growth since WMJX-FM became Boston’s Christmas station during the 2012 Holiday season. As a result, Magic 106.7 now owns the market’s best-ever (6+) share in the PPM-era (+7.4, 9.1 – 16.5).
“Kudos to General Manager Mary Menna, Program Director Cadillac Jack and the entire Magic 106.7 team on achieving unprecedented audience levels during the 2014 Holiday season,” said Rob Williams, vice president and market manager of Greater Media Boston.
“Magic’s performance demonstrates the power of local radio to create extraordinary events and attract huge audiences. Being Boston’s Christmas station is a role we embrace fully and look forward to building further with additional events and surprises in the years ahead.”
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