FL Radio: The Whale To Get Beached

Florida-based Broadcaster Jim Martin, who has made a career of running radio stations, is in the process of taking ownership of WALE 105.5 FM The Whale in St. Augustine, FL.

It’s the station that started his ventures back in 1982, according to st.augustine.com.

WALE 105.5 FM (16Kw) 60dBu Coverage

“This is very special to me because it was the first of 26 stations that I have owned or been managing partner of,” Martin said.

The station is already being run by Martin’s management team under an LMA, but the actual transfer won’t be complete for another few weeks until the Federal Communications Commission issues its final approval.

It’s a lot of transition for the station that was recently acquired by Air St. Augustine before Martin got it back.

Martin said he wasn’t planning to buy the station, but when it was suddenly available, he decided to go for it. The timing was good because he just sold a Palm Beach station a month ago. He also owns four station in nearby Flagler County.

As for the format, 105.5 FM will play “classic hits,” which will be similar to the current format of classic rock but with a bit wider range of songs.

The station, which will be called “The Beach,” will also feature local weather and some news.