iHeartMedia announced Wednesday two new efforts aimed at expanding the iHeartPodcast Network with more Spanish-language and Hispanic-focused offerings. The iHeartPodcast Network will roll out a slate of podcasts hosted and co-produced by Enrique Santos, notable on-air radio personality and Chairman and Chief Creative Officer of iHeartLatino; and launch a multi-year development, co-production and distribution partnership with multicultural digital audio network, reVOLVER. These combined efforts will result in the development and promotion of high-quality iHeartRadio Original Podcasts hosted by the most popular Hispanic hosts across the country.
Enrique Santos, nationally syndicated host of Tu Mañana con Enrique Santos on iHeartMedia’s WZTU TÚ 94.9 FM in Miami will launch the podcast “Hola, My Name Is...” as the first in his new slate of shows. The podcast centers around insightful and honest conversations with celebrities, leaders and everyday people with the aim of showcasing the power and resilience of the Hispanic community. Enrique and iHeartMedia will co-develop additional podcasts in the areas of health, fashion and beauty, sports and the supernatural later this year.
“Being able to help elevate stories from my community is an enormous privilege,” said Santos. “Through iHeartMedia’s impressive network, I’m able to tell these stories in new ways while reaching listeners who may not always feel represented in media.”
As part of the agreement, all new and existing reVOLVER Podcasts will join the iHeartPodcast Network and capitalize on iHeartMedia’s unique ability to promote and introduce the podcasts to the vast majority of the country, reaching hundreds of millions of new potential listeners nationwide. iHeartMedia will also become the exclusive sales representative of the reVOLVER Podcast network.