León, a 25-year radio industry veteran, will be responsible for overseeing programming at Estrella Media’s seventeen owned and operated radio stations across the U.S., including the widely popular Don Cheto Radio Network. He will work closely with radio programmers in various markets and oversee content, format selection and execution, as well as research. In addition, he will be responsible for setting creative strategy and direction for the radio division.
León is a renowned figure in Spanish-language radio broadcasting in the U.S. His career, which spans over 25 years, began in California’s central valley, namely Santa Maria, Bakersfield, Fresno, Stockton, Sacramento and Salinas. His successful performance in these markets led to his first big opportunity in 1997 as a Spanish language radio consultant for a newly created station in Chicago. He then continued his successful career as a consultant for Spanish language radio stations in Los Angeles.
León is originally from the state of Michoacan, Mexico but immigrated to the US in 1977. He studied broadcast journalism at California Polytechnic State University in San Luis Obispo, California.