Four broadcast networks have aired Dolly Parton tribute specials since her death on Aug. 25, drawing sizable audiences despite last-minute scheduling during a traditionally slow viewing period.
ABC’s Sunday, Aug. 30, airing of the 1980 film 9 to 5 averaged 4.275 million viewers in live-plus-same-day ratings, making it the most-watched movie on a broadcast network in nearly four years and ABC’s most-watched film since The Sound of Music on Dec. 20, 2020.
Counting viewing on ABC, Disney+, Hulu and other digital platforms, that 20/20 special reached 6.556 million viewers and was the most-watched title on Disney+ and Hulu on Aug. 26.NBC’s Dolly: An NBC News Special, hosted by Lester Holt and aired the same day, started just under 4 million viewers and has grown to 4.5 million with Peacock included. CBS and The CW also aired tributes.
In New York, Manhattan Borough President Brad Hoylman-Sigal proclaimed Sept. 25 Dolly Parton Appreciation Day, a date chosen as a nod to 9 to 5. “Dolly Parton wasn’t just a legend of country music; she was one of the defining American icons of our lifetime,” he said. “On behalf of 1.6 million Manhattanites, I’m proud to proclaim September 25, 2026, Dolly Parton Appreciation Day, in honor of her timeless contributions to music, culture, and humanity. We will always love you.”