Amazon Ads and iHeartMedia have expanded their partnership to launch a new programmatic audio offering.
This enables advertisers using Amazon DSP to access iHeartMedia’s streaming audio portfolio. Additionally, iHeartMedia’s integrated streaming music and live radio inventory is now available on Amazon DSP.
This expanded partnership builds on a long history of innovation and collaboration between iHeartMedia and Amazon Ads. Over the past decade, the two companies have developed advertising innovation spanning smart devices, mobile apps, and voice technology. With today’s announcement, that relationship expands into programmatic audio, bringing iHeart’s addressable and broad audience reach to marketers and ad buyers.
“Making iHeart’s premium audio inventory available through Amazon DSP, unlocks scale with deep listener engagement and proven performance,” said Lisa Coffey, Chief Business Officer, iHeartMedia. “And with accessibility to Broadcast Radio inventory soon to follow, this partnership is another step in making broadcast radio behave like digital media; addressable, measurable, and available programmatically, so marketers of all sizes can buy with greater ease and consistency.”