Gannett Co., the nation’s largest newspaper publisher, will rebrand as USA TODAY Co. effective November 18, 2025, with shares switching to the NYSE ticker TDAY—a pivot that elevates its flagship national brand to signal a digital-first future.
CEO Mike Reed called the move “surfacing our most notable masthead,” one that already reaches 1 in 2 Americans daily and promises “fact-based news, unbiased coverage that meets audiences in the center.”
The rebrand launches alongside USA 250, a year-long editorial series marking America’s 250th birthday in 2026.
Digital revenue now 48% of total; the company projects it will cross 50% in 2026. A new blue-point logo and modern typeface unite 200+ local titles (Detroit Free Press, Arizona Republic, etc.) under one identity while powering LocaliQ marketing tools and live events like the Hot Chocolate Run.
No layoffs or closures are tied to the name change—unlike the 2019 GateHouse merger that slashed 3,000 jobs and sparked union protests. Debt is finally under $1 billion for the first time since then.
Investors shrugged: shares dipped 1% on announcement day but have climbed 30% in the past week. Analysts see the rebrand as low-cost brand equity: “Why build a new name when 90 million monthly uniques already know USA TODAY?”