Corporate podcasts are going hybrid with video, as IBM and Google lead the charge in multimedia executive interviews to expand reach across platforms.
Major tech giants are transforming traditional audio podcasts into dynamic video-hybrid formats, blending high-production interviews with executives to captivate broader audiences on YouTube, LinkedIn, and beyond.
- IBM's "Think" series: Features C-suite leaders in polished video episodes discussing AI and cloud strategy; episodes garner 50K+ views on YouTube, up from audio-only reach.
- Google Cloud's "Next" podcast: Streams live video interviews with CEOs and engineers; hybrid format boosted listener-to-viewer conversion by 40% in 2024.
- Cross-platform surge: 68% of Fortune 500 companies now produce video podcasts (Edison Research), targeting TikTok clips and LinkedIn streams alongside Spotify/Apple Podcasts.
- Production shift: Companies invest in studio setups with 4K cameras and real-time captions; average budget for enterprise video podcasts hit $150K per season in 2025.
- Audience growth driver: Video elements increase engagement 3x over audio (HubSpot); short-form clips from episodes drive 70% of new subscribers.
The hybrid model reflects corporate communications' pivot to visual storytelling, with video podcasts now rivaling earnings calls as key executive platforms.