The New York Times Company reported a 26.1% increase in adjusted operating profit year-over-year in its latest quarter, fueled by strong growth in digital subscriptions and advertising, the company announced on Wednesday.
The company gained 460,000 digital-only subscribers in the third quarter—the largest quarterly increase in years. Advertising revenue climbed 20.3% to $98.1 million from the prior year.These gains drove total revenue up 9.5% to $700.8 million compared to the same period in 2024, with adjusted operating profit reaching $131.4 million.
The Times now boasts 12.33 million total subscribers across its portfolio, including news, Cooking, Games, Wirecutter, and The Athletic. Bundling remains central to its strategy, with over half of subscribers now holding the full bundle or multiple products.
“We are confident in our ability to widen the number of people who use and engage deeply with The Times,” said Meredith Kopit Levien, CEO of the Times Company, in a statement.
The 460,000 net digital subscriber additions marked the strongest growth since the company shifted in early 2022 to reporting total subscribers rather than individual product subscriptions. Digital-only average revenue per user rose 3.6% to $9.79, driven by price hikes for some users and the shift of others from promotional to standard rates.
Revenue from affiliate referrals and licensing, including Wirecutter, grew 7.9% year-over-year to $73.9 million. Print subscriptions continued to decline as readers migrated online, falling by 50,000 to 570,000 and generating $127.2 million in revenue—a 3% drop.