Radio Mercury Awards Finalists Unveiled

One hundred and seven radio/audio spots and campaigns made it to the final round of the 2025 Radio Mercury Awards. The submissions were created by advertising agencies, audio companies, brands, production companies, radio stations and students.

The 2025 finalists range from regional to large advertising agencies and radio stations, as well as national and local advertisers from business categories including consumer packaged goods, entertainment, healthcare, nonprofits, quick-serve restaurants, retail, telecommunications and travel.

“To me, radio is one of the purest forms of award shows. Where most other categories require complex case studies just to explain the idea... Radio is simple. You play the spot, and the room is either impressed or not. It removes inflated results and lets the creative do the talking,” said Chad Broude, co-founder/co-chief creative officer, Highdive Advertising and Radio Mercury Awards chief judge.

“The Radio Mercury Awards showcase audio at its best,” noted Mike Hulvey, president and chief executive officer, RAB, and chair of the Radio Creative Fund. “This year’s final round judges were judicious and thoughtful, and we look forward to awarding this year’s winning work and celebrating the craft.”

In addition to Chief Judge Chad Broude, the final round jury included Danny Gonzalez, founder and co-chief creative officer, Bandits & Friends; MacKenzie Hart, associate creative director, copy, Ogilvy, NY; Donnell “Dojo” Johnson, group creative director, Arnold Worldwide; Andrew Kong, senior vice president, creative director, Deutsch; Flor Leibaschoff, co-founder and chief creative officer, BeautifulBeast; Mel Routhier, global chief creative officer, health and wellness, VML; Brian Siedband, co-founder, co-chief creative officer, Quality Meats and Jeff Warman, partner, chief creative officer, Curiosity.

Sponsors for the event include Hubbard Radio, Beasley Media Group, Bonneville International, Cumulus Media, Katz Radio Group, Nueva Network, Xperi, Audacy, Sound & Fury, World Wide Wadio, iHeartMedia, Nielsen, Radio One, Skyview Networks, Triton Digital, Zimmer Radio and Marketing Group and Miller Kaplan.

🎧The Radio Mercury Awards winners will be presented on Thursday, June 5, at SONY Hall in New York City. For more information, go to www.radiomercuryawards.com.