Report: Disney To Name New DTC Streaming Service: ESPN

Disney’s ESPN sports media division is set to announce the name and pricing details for its all-access DTC streaming application at a media event next week. 

According to sources familiar with the matter, the service, previously codenamed “Flagship,” CNBC is reporting the new service will be named simply “ESPN” to streamline branding and avoid confusion in a crowded streaming landscape filled with varied product names and prices. 

The decision reflects ESPN’s aim to maintain uniformity, especially since pay-TV subscribers with existing ESPN access can authenticate into the new app for additional digital features unavailable through traditional cable. The reimagined ESPN mobile app will serve as the primary gateway for this service across smart TVs and devices.

The service, slated to launch in fall 2025 before the college football and NFL seasons, will include all ESPN linear TV programming, ESPN+ content, and new features like integrated betting, fantasy sports, e-commerce, and AI-driven personalized content, such as a tailored version of SportsCenter. Pricing is expected to be announced at the event, with prior reports suggesting a range of $25 to $30 per month.

ESPN+ will continue to exist as a separate, lighter offering alongside the new service. Disney CEO Bob Iger emphasized during a recent earnings call that the app aims to make ESPN the “preeminent digital sports brand,” targeting both casual and dedicated fans, with integration into Disney+ for bundled subscribers to enhance accessibility.