Friday, June 7, 2024

TV Ratings: Trump Verdict Boosted Cable News


The conclusion of former President Donald Trump’s hush money trial—which saw the jury return a historic guilty verdict—proved to be a ratings boost for all three cable news networks. Fox News, MSNBC and CNN posted week-to-week gains, with both CNN and MSNBC experiencing double-digit lifts during primetime and total day in both measured categories.

Fox News topped its rivals when the verdict was handed down on Thursday during the 5 p.m. ET hour, registering over 4.7 million viewers and 665,000 in the advertiser-coveted Adults 25-54 demo. It also ranked first in the 4:45-6 p.m. window when with an average of 4.4 million total viewers and 610,000 demo viewers.

According to TV Newser, Nielsen live plus same-day data for the week showed FNC averaging 2.126 million total viewers and 226,000 A25-54 viewers during primetime. Compared to the week prior, the network was up by +6% in both measured categories. For total day, Fox News averaged 1.381 million total viewers and 161,000 demo viewers for another matched set of 6% gains.

Among all basic cable networks, Fox News moved one spot up to No. 2 in total primetime viewers and remained in fourth place in the primetime demo. In total day, the network held onto the top spot in total viewers and the No. 3 position in the demo.

MSNBC’s primetime lineup averaged 1.492 million total viewers and 157,000 viewers in the A25-54 demo. That’s a big week-to-week jump in both measured categories, rising +37% and +52%, respectively. MSNBC continued to hold fourth place among the cable networks in total primetime viewers and jumped from 15th to eighth place in the demo. During total day, it was the No. 2 network in total viewers and moved from ninth to sixth place in the demo.

CNN averaged 625,000 total viewers and 114,000 A25-54 viewers in the demo during primetime. While the network finished behind its rivals overall, it also saw double-digit gains with a +30% jump in total viewers a +25% bump in the demo compared to the previous week. CNN moved up three spots to seventh place in total primetime viewers and rose from 19th to 17th place in the demo. For total day, it once again ranked fifth in total viewers and moved from 11th to ninth place in the demo.

Fox had nine out of the 15 most-watched cable news shows of the week, led by The Five (3.363 million viewers at 5 p.m. ET). MSNBC took the remaining six spots, led by Deadline: White House with Nicole Wallace (2.357 million viewers at 5 p.m. ET).

The Five also took the top spot in the Adults 25-54 demo (327,000 at 5 p.m ET). Fox News had 10 of the top 15 cable news shows in the demo overall, with MSNBC’s All in with Chris Hayes (268,000 viewers at 8 p.m. ET) coming in sixth place.


📺NETWORK EVENING NEWS






“World News Tonight with David Muir” finished as the No. 1 program of the week in Total Viewers (7.249 million) for the 2nd week in a row on all of broadcast and cable during the week of May 27, 2024, based on Live + Same Day Data from Nielsen Media Research. “World News Tonight” has been the No. 1 most-watched program on television for 17 weeks this season (with and without sports).

“World News Tonight” ranked as the No. 1 newscast on all of broadcast and cable in Total Viewers (7.249 million), Adults 25-54 (1.027 million) and Adults 18-49 (669,000). “World News Tonight” outperformed “NBC Nightly News” (5.605 million, 799,000 and 507,000, respectively) by 1.644 million Total Viewers, by 228,000 Adults 25-54 and by 162,000 Adults 18-49, respectively.

“World News Tonight” increased its margins over “NBC Nightly News” week to week in all key target demos: Total Viewers (+9% – 1.644 million vs. 1.503 million), Adults 25-54 (+21% – 228,000 vs. 189,000) and Adults 18-49 (+28% – 162,000 vs. 127,000). “World News Tonight” posted its largest Total Viewer lead over the NBC program in 9 months — since w/o 8/14/23. Additionally, on Thursday (5/30/24), the day of former President Trump’s verdict, “World News Tonight” beat “NBC Nightly News” by nearly 2 million Total Viewers (+1.938 million – 7.557 million vs. 5.619 million).


“World News Tonight” has won the last 287 of 288 weeks in Total Viewers, including the last 131 weeks and 215 of the last 218 in Adults 25-54.


📺TV SHOW RATINGS RANKER


Ranking is based on ratings data as of Tuesday, June 4, 2024. The audience figures are derived from the latest Nielsen daily, weekly, or monthly P2+ program audience averages, whichever is the most recently available within the past seven-day window.

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