The head of the Federal Communications Commission (FCC) recently introduced a proposal that would require political advertisers to disclose when they use content generated by artificial intelligence (AI) in broadcast television and radio ads1.
The move aims to address concerns about misleading content produced by rapidly advancing generative AI tools. If adopted, the FCC’s rules would add transparency by asking broadcasters to verify whether political ad content was created using AI tools such as text-to-image creators or voice-cloning software.
These rules would only apply to TV, radio, and some cable providers, excluding the significant growth in advertising on digital and streaming platforms.
The proposal comes as AI-generated content continues to play a role in political communications, and regulators seek ways to inform consumers about its use.
Additionally, the Federal Election Commission (FEC) has expressed caution regarding the FCC’s proposed rules, recommending that any new regulations related to political advertising and AI be postponed until after the November 2024 elections.
The National Association of Broadcasters is taking a wait-and-see stand for now, awaiting the details of the proposal. “In an era marked by the rise of misinformation and disinformation online, local broadcasters play a vital role in delivering trusted information to their communities, going to great lengths to ensure accuracy of the information they put on the air,” a spokesman said
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