In an exciting new partnership, Podcast Radio, the innovative radio format known for adapting popular podcast content for the radio audience, with KMG, have signed a deal with Local Radio Networks (LRN), marking LRN’s first foray into all-talk formats. This collaboration will make Podcast Radio’s unique spoken word format available through the LRN delivery platform, allowing it to be ingested directly into each affiliates automation system.
Gerry Edwards, CEO of Podcast Radio, expressed enthusiasm about the partnership: “We are beyond excited to be partnering with LRN. Our respective teams have engaged like kindred spirits in the sharing of tech and platform advancements. We cannot wait to hear Podcast Radio brands executing on the LRN platform that will allow stations an unparalleled degree of programming flexibility that is simply not common in the Talk syndication industry.”
Podcast Radio, established in the UK and now a global player in the radio market, brings an innovative approach to traditional radio by featuring a curated selection of podcasts in a format designed to appeal to both existing podcast enthusiasts and traditional radio audiences. This partnership is expected to enhance the listening options for LRN’s audience, providing engaging, high- quality talk content available both 24/7 and throughout the schedule as dayparts.
Steve Swick, President and CEO of Local Radio Networks, commented on the partnership: “We’re excited to partner with Podcast Radio to bring this innovative format to our partner’s and broadcast groups. It’s an excellent opportunity to diversify our 24/7 Music Formats and content offerings and introduce a fresh, dynamic listening experience to our audience and affiliates alike across radio dials.”
Gary Krantz, CEO of Krantz Media Group (KMG), who is overseeing the management of Podcast Radio’s syndication, added, “We are excited to expand Podcast Radio’s presence into Local Radio Network’s ecosystem. Together, we’re creating a new way for listeners to discover and enjoy the best in podcast content through the familiar and trusted medium of radio."
This strategic partnership sets a new standard in talk radio, leveraging Podcast Radio’s expertise in content curation and LRN’s robust distribution network to deliver a compelling all-talk radio format to a broad audience and multiple broadcast markets. Podcast Radio is available on both a cash and barter basis. Network advertising sales is being handled by Adlarge Media.
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