Tuesday, January 5, 2021

ViacomCBS Inks Expanded Distribution Deal With Hulu

ViacomCBS  has announced a new distribution agreement that adds more content from ViacomCBS’ leading portfolio of news, entertainment and sports networks to Hulu’s live TV subscription streaming service, Hulu + Live TV.

The comprehensive, multi-year deal includes continued carriage of CBS broadcast stations, CBS Sports Network, Pop TV, Smithsonian Channel, and The CW, as well as continued distribution of ViacomCBS’ premium subscription service, SHOWTIME®. The deal will also introduce fourteen additional ViacomCBS networks to Hulu + Live TV, including BET, Comedy Central, MTV, Nickelodeon, Paramount Network, VH1, CMT, Nick Jr., TV Land, BET Her, MTV2, NickToons, TeenNick and MTV Classic.

“We are excited to have reached an expanded agreement with Hulu that underscores the value of our powerful portfolio of brands to next-generation TV platforms and viewers,” said Ray Hopkins, President, U.S. Networks Distribution, ViacomCBS. “Hulu continues to be a great partner, and this agreement ensures that Hulu + Live TV subscribers are now able to enjoy the full breadth of our leading content across news, sports and entertainment for the first time.”

Financial terms of the agreement were not disclosed.

Monday’s agreement with Hulu is the latest in a series of expanded deals ViacomCBS has inked with distributors since its merger in 2019, including Alphabet’s YouTube TV, Dish Network., Comcast and Verizon.

Although, ViacomCBS already has its own streaming services such as Showtime Anytime, CBS All Access, which will be rebranded as Paramount+ this year, and free live-TV service PlutoTV, the deal gives the company a stronger footing in the highly competitive streaming landscape, which is dominated by the likes of Netflix, Amazon Prime Video and Disney+.

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