Wednesday, January 6, 2021

Newsmax Makes Early Call For Democrat In Georgia

Newsmax called the race for Warnock over Republican Senator Kelly Loeffler “in consultation” with Decision Desk HQ, a company that provides voter data to news organizations, anchor Rob Schmitt said around 11:20 p.m., reports Reuters.  A second race between Republican Senator David Perdue and Jon Ossoff remained too close to call, Schmitt said.

The Georgia elections, which will determine which party controls the U.S. Senate, offered a chance for Newsmax and One America News Network (OAN) - both conservative-leaning news networks - to capitalize on gains since the presidential election in November.

The early call for a Democrat could raise the ire of U.S. President Donald Trump, who ramped up criticism of right-leaning Fox News in November after the network made an early call that Trump had lost Arizona in his race against Democrat Joe Biden, the president-elect due to take office on Jan. 20.

For weeks, OAN and Newsmax broadcast baseless theories about election fraud to challenge the dominance of Fox News with conservative voters.

Courting a divided conservative audience will be key to keeping viewers engaged after the U.S. presidential election, which helped Newsmax and OAN attract record audiences. According to Nielsen data, Newsmax ended the year averaging 277,000 viewers per day in December, down from post-election peaks, but up from 60,000 before the election.

OAN President Charles Herring said the network’s audience swelled by more than 40% in the fourth quarter over the third quarter. The network does not subscribe to Nielsen, and Reuters was unable to confirm the numbers.

The Fox News audience was far bigger, averaging 1.9 million viewers per day in 2020. While it dominated cable news in prime time, with 3.6 million viewers on average, its total day ratings have slipped below AT&T Inc’s CNN since the election.

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